Web Site Development
Please visit SperoWebDesign.com, our dedicated design site, for much more information.
A web site shouldn’t be about the designer (us) and shouldn’t be completely about the site’s owner (you).
If it is a marketing-based site, it should about the site’s visitors, whether they are clients or prospects (or someone else whom you want to attract).The site should clearly explain how the firm or organization and its products can help the visitor solve problems or satisfy their wants or demands.
If it is a transaction-based site, then it should be simple, quick and reliable to use. So, again, it should be about the visitor and his or her experience.
Whether for marketing or transactions, we build elegant, clean, effective sites. We call our approach Grownup Web Design™, and use our rare combination of (1) strong analytical skills–to determine what needs to be done–(2) clear communication skills–to describe what needs to be done and why–(3) a surprising creative flair for a (seemingly eggheaded) consulting group–and (4) high energy and extreme diligence to create attractive, effective sites (and to do it quickly).
Are you looking for an attractive, organized and easily-navigated site? Our designs focus visitors’ attention on you and your products or services and on how your firm or organization can solve their problems and create value for them. That content is what keeps them at your site!
As such, a web site should be like a good sermon; it doesn’t have to be entertaining, but it does have to interesting and informative and relevant.
In fact, part of our analytical approach treats your site like an information system. It should be designed so its users–your guests–make decisions and take actions that maximize the site’s owner’s objective, e.g., to maximize profits or to efficienctly provide a non-profit service or whatever. How the site looks is important, and everyone wants a consistent, evocative look, but it is only one component to an effective design, which is only one component of an effective site.
So, we think that it should be an important consideration to you–a prospect–that we view your site as a tool to maximize your profits or attain your not-for-profit goal, and we design and develop the site with that in mind–not as an art project or an experiment in technology (or even as a tribute to your past successes), but as a way to attract and retain customers or clients or the community that you wish to serve.
That’s why empathy–understanding what prospects and customers want and what they respond to–is crucial to creating an effective site. It’s also why a clear, focused, legible design is often the difference between success and failure, and that’s why a combination of business acumen and public relations acumen (and a bit of style) should be characteristics that you want your web developer to possess.
Besides providing information to prospects and customers (and other stakeholders), a smart site also provides valuable feedback and information to you or your employees: about visitors and how to tailor your message to attract more prospects and readers. Those readers may provide either direct or indirect benefits to you. In other words, not every visitor needs to be a prospect if their presence improves your search-engine rankings and the chances of attracting the market that you want, i.e., if it improves the prospect of connecting with prospects.
Given their ease-of-use, search-engine-optimization, attractiveness, and informativeness, our sites are both surprisingly affordable and quick to design and build.
Web Design Center: to better communicate and illustrate our web design services and approach, we maintain a separate site at SperoWebDesign.com. Visit it to view examples of designs and many of the features and functions that we offer like email campaigns, integrated web stores, and interactive forms.
Information System Design
There and back again: we use the same inexpensive, open-source web applications to design and build cost-effective information gathering, reporting and project-management systems. We think we are unique in using state-of-the-art content management systems–designed for external sites–as the basic framework and “front-end” for internal information and case management systems.
Those systems, when combined with state-of-the-art form processors–for entering data or generating reports–provide unmatched power and information given their very modest costs.
While such systems work well with any type of data, they perform exceptionally well as qualitative management information systems or decision support systems, which allow the retention of institutional knowledge that is often lost when employees transfer or leave.
We call it web-based MIS, and think of it as turning a web application outside-in to cost-effectively serve internal decision-makers.
Applications built for the world wide web are used as internal information systems and decision support systems–not merely as intranets. Our systems are secure and safe and as private as you want them to be, but they accessible from any internet connection (with the right credentials, of course) or from an internal network limited by IP addresses, etc.
It’s like “the cloud,” only less nebulous and better.
