Web Site Development
Visit SperoWebDesign.com for more information.
What does a consulting firm with expertise in information and incentives know about web site design and development?
As it turns out, quite a bit, especially when combined with our chairman’s expertise in public relations.
We call our approach “Grownup Web Design™” because it is not about us and not but you; it’s about your visitors–whether they are clients or prospects.
Our sites are attractive, organized, easily-navigated. Our designs focus visitors’ attention on you and your products or services and on how your firm or organization can solve their problems and create value for them.
Like any other type of information system, a site should be designed so its users make decisions and take actions that maximize the organization’s objective, e.g., maximize profits. How the site looks is important, but it is only one component to an effective design. (Yeah, there’s more to it than appears at first glance.)
So, it should be an important consideration to you–a prospect–that we view your site as a tool to maximize your profits, and we design and develop the site with that in mind.
That’s why empathy–understanding what prospects and customers want and what they respond to–is crucial to creating an effective site. It’s also why a clear and focused design is often the difference between success and failure, and that’s why a combination of business acumen and public relations acumen (and a bit of style) should be a characteristics that your web developer possesses.
So, a well-built site should be more than its look or its message. It should be an effective business tool that transforms the way you market your business and, in many cases, the way you conduct business. That’s why we call it “Grownup Web Design™” for grownups by grownups.
Besides providing information to prospects and customers (and other stakeholders), a smart site provides valuable feedback and information to you or your employees: about visitors and how to tailor your message to attract more prospects and readers, who may provide either direct or indirect benefits to you. In other words, not every visitor needs to be a prospect if their presence improves your search-engine rankings.
We utilize open-source web applications to build easily-managed, search-engine-optimized, attractive, and well-organized sites. Given their features and overall functionality, our sites are surprisingly affordable and usually quick to construct.
Web Design Center: to better communicate and illustrate our web design services and approach, we maintain a separate site at SperoWebDesign.com. Visit it to view examples of designs and many of the features and functionalities that we offer.
We also have a sample site that allows prospects the opportunity to experience the back-office/online dashboard.
Information System Design
There and back again: we use the same inexpensive, open-source web applications to design and build cost-effective information gathering and reporting systems. We think we are unique in using state-of-the-art content management systems–designed for external sites–as the basic framework and “front-end” for internal information and case management systems.
Those systems, when combined with state-of-the-art form processors–for entering data or generating reports–give unmatched power and information given their modest costs.
While the work well with any type of data, they perform exceptionally well as qualitative management information systems or decision support system, which allow the retention of institutional knowledge that is often lost when employees transfer or leave.
We call it web-based MIS, and think of it as turning a web application outside-in to cost-effectively serve internal decision-makers.
Applications built for the world wide web are used as internal information systems and decision support systems–not merely as intranets. Our systems are secure and safe and as private as you want them to be, but they accessible from any internet connection (with the right credentials, of course) or from an internal network.
