Strategické Konzistencia

Podľa strategického súladu, máme na mysli záväzok organizácie, aby uskutočnila svoj zvolenej akčný plán.

Väčšina stratégií sú dlhodobého charakteru, but their implementation generally involves sequences of short-term actions. Successful implementation of such plans often involves short-term sacrifices—just like dieting or hiring a consultant. (Aj keď sme radi, že naša hodnota zábavy sám odôvodňuje skromné ​​poplatky.)

Ak krátkodobé akcie sú vybrané účelovo, then there is a strong possibility that the stated goal will not be achieved. V ekonómii, this is known as myopic behavior. V reálnom živote, it is impulsiveness or impatience. (V politike, zdá sa, že štandardný operačný postup.) Any number of examples will illustrate this ineffectiveness, ale budeme vybrať dve: jeden familiárna a jeden firemný.

Dva príklady nesúladu

Kazí deti – most parents do not consciously plan to spoil their children. Their goal is to raise independent, dobre upravené dospelých.

Samozrejme, failure to do so may be due to dynamic environmental factors or bad luck, g, Robert Frost je linka "... najlepšie pripravené plány myšou a mužov ísť oft nakrivo…,” but we are not interested in this type of failure. We are interested in the internal failure to execute the stated plan to achieve the desired goal.

Pre mnoho rodičov, je to proste jednoduchšie a menej únavné pokaziť svoje deti, especially if one desires the children to be their friends. (Uh, sú vaše povinnosti, nie vaše známosti.)

Našťastie, sme nikdy neklesla ich detinským manipulácia, a to vysvetľuje, prečo žijeme v pôvabnej štátu známeho ako absencia textových správ.

Najbližšie dobe z našich najstarších narodenia dieťaťa, we saw research that found that on average infants looked more like their fathers during the first six months of life than subsequently. The theory was that this masking was an evolutionary device to keep the father nearby and increase the chance of the infant’s survival. We were struck by the fact that babies could change their skulls—their very bone structures—to manipulate their elders, and we were impressed. We have been vigilant ever since against their attempts at psychological and emotional control (and yet have been voted by those in the know as the coolest parents in the school; samozrejme, Možno sme boli len manipuluje).

Pokiaľ ide o cieľ dosiahnutie, v dlhodobom horizonte, coddling and indulging won’t make them love you more—or even like you more. In other families we’ve seen it lead to that wonderful combination of dependence, nevôľa, a neúctu, čo je takmer presný opak počiatočné, intended goal.

Vzťah bankovníctva - Alebo prečo kupovať kravu, keď je mlieko zadarmo? In the fifth score of the twentieth century—less grandly, during the 1980’s—many large corporate banks embraced “relationship banking.” The idea was that value could be extracted from customers over the long-term “if they only knew us.” In other words, customers would be more likely to overpay for services and loans if they could experience the pleasure of our company and our company. (Potrebujeme ísť ďalej?)

These beliefs and policies caused many banks to offer cheap loans as loss leaders. Bohužiaľ, úvery a pokladničné správy služby nie sú veľmi podobné cracku; nie sú fyzicky návykové, a existuje veľa alternatívnych právne zdroje.

Tak čo sa stalo? Banks offered loans with below-market credit spreads so that customers could get a taste of their services. Bohužiaľ (a predvídateľne), this did not induce customers to overpay for the next loan. In fact and instead, it led customers to expect low rates the next time because of their past experience and the fact that many competitors were attempting the same loss-leader strategy. The nerve of those customers acting in their own best interests and foiling our plans!

Nejako "dlhodobý" vzťah sa bude vytvárať hodnoty, kedy takmer každý sekvenčné, short-term deal was priced at the marginal cost—at best. Yet, vysvetlenie nie je po stratégiu (z veliacich poistného) was that it was the best way to follow it. This was partly due to the fact that lending money isn’t that much different that selling airline tickets or other commodities. ¹

It was also partly due to the fact that almost all of the lenders were following the same strategy. Although this mimicry isn’t crucial in the outcome, it does make it ironic and humorous and inevitable! ²

Tak, jeden mohol ľahko predstaviť, dlžníci so smiechom, pretože pripomínajú staré porekadlo vzťah s rovnakými konotácie: prečo kupovať kravu, keď je mlieko zadarmo? ³

Závery: k čomu sú dobrá pre?

Takže, how can one infer an organization’s actual strategy and its consistency with its stated one? Observe the sequence of actions or patterns of behavior. Sometimes short sequences are sufficient; však, ak organizácia chová náhodne, longer sequences—bigger sample sizes—may be necessary. ⁴ As they have the best information about operations, zamestnanci často, aby tieto závery a všimnite si, strategické nezrovnalosti.

Strategický súlad je jednoducho trvá na svojich plánoch, ktoré sa ľahšie povie, ako urobí.

Manažérske Discipline

Managerial discipline is tactically necessary for strategic consistency. It involves the effective implementation of the organization’s plans.

V centralizovaných organizácií, to je pomerne jednoduché, a zvyčajne zahŕňa robiť veci a Getting Things Done-ideálny pre MZe (muž činu) kto má rád stretnutie, Dlhé dni, and giving orders. Takže, z nášho pohľadu rovnako, že to jednoduché, to nie je veľmi zaujímavé.

V decentralizovaných organizácií, však, discipline often involves not doing things and not taking action—not very good for the MoA who wants to boss and “lead.” Yes, to zvyčajne zahŕňa, že obávaný slovo trúfame si napísať it-myslenie, miesto vykonávania.

V skutočnosti, optimally controlling decentralized organizations often involves committing not to act as well as designing schemes to induce others to act and then monitoring and adjusting those schemes to indirectly influence subordinates rather than the “managing” subordinates directly. That is generally less enjoyable and that is why discipline is required.

Na rozdiel od väčšiny iných druhov disciplíny, managerial discipline is especially challenging because it requires both self-control and empathy (to understanding why subordinates behave as they currently do and project how they will respond to new or revised controls).

It is can excruciatingly painful when it involves letting someone “get away with” some type of dysfunctional behavior, but such discipline on the superior’s part is necessary to provide real autonomy to subordinates. Okrem toho, nefunkčné správanie je reakciou na realizovaných kontrol; tak, to vyplýva z nadriadeného rovnako.

V našom minulom živote ako profesor obchodnej školy sme si užili diskutujeme o prípad, kedy bol odmenený vyhýba piesku Bagger (pre odhalenie jeho súkromné ​​informácie) a hard-nabíjanie, cez-niečoho dosiahol nebol, pretože bývalý správanie bolo, v skutočnosti, družstva a druhá je nebolo.

Many of the MBAs in the class would howl with indignation over our conclusions. It just didn’t seem…fair, ale v prípade,, koordináciu efektívne zdieľané využívanie zdrojov a zvieratá (a vyhlasovanie) Súhrnné príjmy odhady s istotou boli dôležitejšie ako motivácia extrémne úsilie v snahe o, hovoriť, increase the mere probability of higher earnings. Tak, the firm had concluded that there was no cheaper way of eliciting the essential and valuable hidden information.

Prípad pripomína jedného z našich obľúbených citátov, ktoré sme zdieľali so študentmi pred ruke:

"Malý sa získava z stáva rozhorčený sebecké správanie manažérov. It is only human for managers to have their own goals and ambitions…. Viac produktívne reakcie je vziať, ako je uvedené nadriadeného ciele, a spýtajte sa, ako navrhnúť inštitúcie, ktoré fungujú rovnako ako je to možné. "

-John McMillan
Hry, Stratégia & Manažéri

V decentralizovaných organizácií, manažérske disciplína si vyžaduje neustále povedomia a prijímania tejto skutočnosti, which is simply the human condition. It reminds us very much of the differences between organizations that take then fallen nature of man as a given—though not dooming—and those that believe society could be perfected if only the imperfect ones could be eliminated. Take your choice of 20th century tyrannies with this working assumption, alebo pop-kultúrno-minded, pripomenúť Jamesa Bonda film "Moonraker" z 1979, kde len krásne a inteligentné ľudia mali právo žiť (raz všetci ostatní bol zabitý).

Copyright © 2008 Dúfam, že Consulting

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