Coke’s New Two-liter Bottle Design
Caffeine-free Diet Coke is a staple at SCI’s World Headquarters, and while we prefer it in cans, we often consume a two-liter bottle each day. So, we noticed that the shape of the bottle changed this week.1 Notice the retro design with the narrow band a few inches up from the base in the photo to the left.
Our initial reaction is that the change is not for the good.
Clearly, the new design mimics the shape of the classic Coke ponies (7 oz.)… Read the rest


















































Back on March 29, we wrote
Technically, and chronologically, the Fourth of July, is already over.