Spero Consulting

We have com­pleted the re-​design and the devel­op­ment of Insight Rising’s web site, and it is live and look­ing good – if we do say so ourselves.

Insight Ris­ing is a sus­tain­abil­ity con­sult­ing firm based in Pitts­burgh, PA. Its motto is: Busi­ness Con­sul­tants for Sus­tain­able Prof­its.

The firm takes a common-​sense approach to sus­tain­abil­ity and “going green,” i.e., that the intel­li­gent choice of sus­tain­able poli­cies and pro­ce­dures are both short-​term profit– and long-​term value-​maximizing.

Its founder and CEO, Bob McNe­ice, believes that because of the wealth-​maximizing effect of such poli­cies, their adop­tion is inevitable; so prospec­tive client firms and orga­ni­za­tions should “go with the flow” to a sus­tain­able and prof­itable future. That’s why the rotat­ing header shows var­i­ous pho­tos of water – mostly flow­ing, although a few are thrown in just because they’re beautiful.

The var­i­ous shades of blue through­out the design tem­plate evoke feel­ings of water and the earth when viewed from afar, i.e., the “Blue Mar­ble,” and the green high­lights com­ple­ment the scheme and remind one of the link between sus­tain­abil­ity and good envi­ron­men­tal prac­tices and… profits.

The firm’s new logo is based upon the famil­iar, Apollo-​era photo of the earth ris­ing above the moon’s sur­face: stark, alone, self-​sustaining, but clearly ris­ing. In our ren­di­tion, the prac­ti­cal, no-​nonsense motto replaces the moon’s hori­zon. We like it! (Thanks NASA.)

While the tem­plate design is the most obvi­ous change to a return­ing vis­i­tor, the state-​of-​the-​art content-​management sys­tem (CMS) and easy-​to–self–man­age back-​office fea­tures will pro­vide the largest long-​term ben­e­fit to the firm, i.e.,

• Adding or edit­ing text, or post­ing pho­tos, graph­ics, or videos, is now as easy as attach­ing them to an e-​mail mes­sage or insert­ing them into a Word document.
• Chang­ing the menu struc­ture or hier­ar­chy can accom­plished with a few clicks of the mouse.
• Search engine opti­miza­tion is built-​in, and the site’s rank­ing within a search results page is avail­able with a mouse click or two.
• Track­ing vis­i­tors and refer­rers is sim­i­larly easy and straight-​forward.

And, as we explained in last month’s announce­ment of Spe​r​o​Con​sult​ing​.mobi, vis­i­tors on cell phones are auto­mat­i­cally redi­rected to a sim­pli­fied, cleaner, smaller, phone-​optimized tem­plate at InsightRis​ing​.mobi.

We think that the entire pack­age is very cool and very sophisticated.

It’s like Bob said, “You’re right. It’s want every­body wants” (in a web site).