We have completed the re-design and the development of Insight Rising’s web site, and it is live and looking good–if we do say so ourselves.
Insight Rising is a sustainability consulting firm based in Pittsburgh, PA. Its motto is: Business Consultants for Sustainable Profits.
The firm takes a common-sense approach to sustainability and “going green,” i.e., that the intelligent choice of sustainable policies and procedures are both short-term profit- and long-term value-maximizing.
Its founder and CEO, Bob McNeice, believes that because of the wealth-maximizing effect of such policies, their adoption is inevitable; so prospective client firms and organizations should “go with the flow” to a sustainable and profitable future. That’s why the rotating header shows various photos of water–mostly flowing, although a few are thrown in just because they’re beautiful.
The various shades of blue throughout the design template evoke feelings of water and the earth when viewed from afar, i.e., the “Blue Marble,” and the green highlights complement the scheme and remind one of the link between sustainability and good environmental practices and… profits.
The firm’s new logo is based upon the familiar, Apollo-era photo of the earth rising above the moon’s surface: stark, alone, self-sustaining, but clearly rising. In our rendition, the practical, no-nonsense motto replaces the moon’s horizon. We like it! (Thanks NASA.)
While the template design is the most obvious change to a returning visitor, the state-of-the-art content-management system (CMS) and easy-to-self-manage back-office features will provide the largest long-term benefit to the firm, i.e.,
- Adding or editing text, or posting photos, graphics, or videos, is now as easy as attaching them to an e-mail message or inserting them into a Word document.
- Changing the menu structure or hierarchy can accomplished with a few clicks of the mouse.
- Search engine optimization is built-in, and the site’s ranking within a search results page is available with a mouse click or two.
- Tracking visitors and referrers is similarly easy and straight-forward.
And, as we explained in last month’s announcement of SperoConsulting.mobi, visitors on cell phones are automatically redirected to a simplified, cleaner, smaller, phone-optimized template at InsightRising.mobi.
We think that the entire package is very cool and very sophisticated.
It’s like Bob said, “You’re right. It’s want everybody wants” (in a web site).
